California Street Vendors Campaign
Role: Photo Producer, Art Director.
Agency: Swell Creative Group
The California Street Vendors campaign arose out of a need to represent and protect street vendors across our state. While vending is legal in many cities, outdated state retail food rules prevent most vendors from obtaining the permits needed to sell their food legally. Local street vendors are being unfairly treated, targeted and marginalized.
Therefore, it was clear that launching this campaign meant connecting with street vendors and visually shining a light on them, their patrons, and the communities in which they are vital pillars. These are the faces of California’s street vendors, and the fruits of their labor - portraits of their cultural contributions that their surrounding communities and cities would be worse off without.
Photography: Christina Gandolfo
